Software Affiliate Sales Program

Software Affiliate Sales ProgramMINNEAPOLIS -- Insert after seventh paragraph: To learn more about Digital River's oneNetwork affiliate program, please go to

The corrected release reads:


Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced it has made new enhancements to its online sales network. The company re-branded its online network for software resellers and greatly expanded its affiliate sales program with a new suite of marketing tools and sales incentives. Digital River intends to raise visibility for its network and attract new publishers and third-party sellers by creating an even more valuable online marketplace for buying and selling software.

As part of this move, Digital River officially announced an over-arching brand for its online sales network, called the Digital River oneNetwork(TM). The oneNetwork encompasses Digital River's entire online software marketplace, including the existing reseller programs that the company offers to its online retailers, affiliates, portals, content sites, small business entrepreneurs and software publishers.

"We believe the Digital River oneNetwork is one of the world's largest online marketplaces for buying and selling software," said Joel Ronning, Digital River's CEO. "Via this virtual marketplace, we connect publishers with resellers and create new ways for them to mutually expand their markets and online revenues. We offer publishers access to a channel of tens of thousands of resellers. We provide resellers an established catalog of digital products, which is ready for sale and download. Then we manage the e-commerce transactions, handle the back-end operations that support marketplace sales and deliver our partners a check with their profits."

In conjunction with this re-branding effort, Digital River launched the oneNetwork affiliate program designed exclusively for its affiliates or third-party software sellers. By offering affiliates strong sales incentives and a suite of new marketing and merchandising tools to drive more traffic and product sales, Digital River intends to create a more attractive marketplace for this audience.

Digital River's oneNetwork affiliate program includes the market's first software affiliate rewards plan. Through this rewards plan, Digital River provides affiliates with incentives to sell more by paying them incremental commissions as their online sales reach certain volume levels. The oneNetwork affiliate program also includes a number of other important revenue-driving enhancements:

--A referral program to create a virtual sales force of affiliate recruiters;

--A public marketplace to help recruit new affiliates and sell more publisher products;

--A new "PowerRankings" rating system to help affiliates identify products that generate the most sales and profits;

--A datafeed tool to provide affiliates with multiple ways to integrate product and promotional content within their sites;

--Enhanced reporting to give affiliates greater insight into traffic and order patterns; and

--Tighter integration of search and ads promotional tools to give affiliates more ways to market and sell products.

"If you're an affiliate who is serious about selling software, then you need to take a look at Digital River's oneNetwork affiliate program," said Shawn Collins, co-founder of Affiliate Summit, the bi-annual premier conference for affiliate managers and marketers. "It's the largest software marketplace, delivering tens of thousands of software titles through an affiliate network rich with features and functionality."

"Through its oneNetwork affiliate program, Digital River is committed to providing affiliates with always fresh software titles, great promotional and reporting tools, leak-free sales and strong conversions to create profits," said Linda Woods, founder and president of PartnerCentric, Inc. "The team at Digital River understands this market and is showing its ability to deliver what affiliates need to be successful." PartnerCentric, Inc. is an Internet marketing consulting agency that specializes in building and developing profitable affiliate programs.

To learn more about Digital River's oneNetwork affiliate program, please go to

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at or call 952-253-1234.

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding the company's plans to increase the visibility and profitability of its online network and marketplace through its re-branded over-arching oneNetwork and the enhanced affiliate program and their potential additional benefits, as well as other statements containing the words, "will," "believe," "intends," and " plans" and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: Digital River's limited operating history and variability of operating results; competition in the electronic commerce market; difficulties and other risks associated with expanding and supporting its online oneNetwork and marketplace and the market's acceptance of the enhanced affiliate program and other offerings, the ability of the company to attract new software resellers and publishers, and other risk factors referenced in Digital River's public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.