Understanding the importance of Internet Marketing Promotion is one of the key elements needed in order to benefit from "free" or "natural" search engine results. It's been my experience that one needs to have a relative understanding of how to create SEO type pages or you'll miss out on some serious traffic and is an important part of any Internet Marketing Promotion. First of all, SEO is an acronym for Search Engine Optimized.
In brief it means that your web pages are search engine friendly and have been structured in such a way that when "spidered" (crawled by a robot), that it gets favorable results. Which in turn means you will obtain better placement within the search engine directories (or at least, that's the hope). Internet marketing promotion is more of an art than a science. Although there are certain "rules" one must follow if maximum results are to be expected. No one knows the exact method that the main search engines use. Such as, Google, Yahoo or MSN, in order to determine a perfectly search engine optimized page.
It is known that when pondering about SEO, too little is not enough and too much may be looked upon as SPAM. Therefore it's our duty to learn the "happy medium" use of our selected keyword. Constructing pages without the fore thought of "what" the topic or theme of the page(s) is to be is most likely going to be a much-wasted effort and your Internet marketing promotion will become challenging. It's best to write copy centered around a single thought or subject matter. Paying careful attention to frequency use of your keyword topic. A good Internet Marketing SEO page will greatly depend upon how much (or little) to use a specific keyword will also depend upon the overall length of your copy (or page).
Your common sense will suggest to you that a short copy page will require less use of your keyword. Where a longer copy page will require more usage of the keyword, spread throughout the entire page. You will want to avoid ganging your keyword all in one area and definitely do not "list" it back to back.
That's sure to get tagged as SPAM and will defeat your purpose for creating a SEO page. These are points to be considered if you are to receive outstanding results from an Internet Marketing Promotion or campaign. Additionally, one should consider the use of Anchor Text or Anchor Links. This is a good way to get your page (or link), ranked within the engines.
Do a Google search for the keywords "anchor text" and you will find numerous examples of how to create and use such within your web pages. Wikipedia gives you the perfect syntax for using anchor text. I found that you would also benefit if you have your keyword placed within the first 90 characters of your copy. The use of bold or "headline" type print should also be used when creating the page. If you want to get a better idea of how to create SEO type pages, I encourage you to review articles that cover search engine optimization.
Most every article I've read since the beginning of 2007 have been written with Internet Marketing Promotion in mind. That's not to say they are perfect and one must keep in mind that the processes used by the big boys are forever changing. Which means you may need to "tweak" your pages as time goes on.
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